CHARMAK is Handcrafted Genuine Leather Accessories brand which is launched by ARUNAV INDUSTRIES Pvt. Ltd. ARUNAV INDUSTRIES Pvt. Ltd is the parent company and the brand owner of CHARMAK and KHADDAR.; CHARMAK is one of the most reputed brand in Genuine Leather articles in India.
CHARMAK : leather Reborn in INDIA | Why Leather ?
Leather, a most versatile product that can be used for a vast range of products, is a designers dream while its durability makes it the stuff of heirlooms.
The skins of animals have been recycled by humanity since time immemorial. With modern pollution control measures leather is now environmentally sustainable as well.
CHARMAK : leather Reborn in INDIA | Why India ?
We have a tradition of manufacture and export of leather products that goes back to Roman times when India was known for its quality leather goods in Europe.
Now we are returning to leadership in leather goods and with modern management techniques and design inputs our craftsmen can compete with the best and support the MAKE IN INDIA initiative.
Charmak - Serve With Dedication
We are passionate about delighting our customers. Serving their individual needs defines everything we do. It is this passion for what we do that sets us apart from our competitors. We are proud and energized by being part of a family company with deeply held values.
Charmak - BE PIONEERS
We are pioneers. We value individuals with the courage to change, and to be prepared to fail sometimes. We have a healthy dissatisfaction for the status quo. We encourage creativity. Innovation is the foundation stone of our company. We do what we say we will do and do not rest on our laurels. We celebrate success and value everyone’s unique contribution towards achieving the goal.
Charmak - Why count on us?
We lead by example and follow when called. We value those who take accountability for their successes and failures. We take responsibility for our own performance and the performance of those around us. We encourage and support others to do their best.
Charmak - FULFILLING CUSTOMER EXPECTATIONS
Whether it is products, processes, or people, we are uncompromising when it comes to quality. We strive to create products that are easy to buy, exciting to wear, great to use and awesome to flaunt with exceptional value. We strive to be the most responsible and efficient in all that we do it order to deliver the best value to our customers. We operate where design, comfort and value meet. Delighting the diverse needs and preferences of our customers is our lifelong mission.
Charmak - IMPROVING LIVES
Making people’s lives better has been at the core of the company’s philosophy. We do this by displaying respect for our customers, suppliers, employees and the communities we touch. We believe that we can make a difference in the lives of everyone we touch through openness and tolerance to race, religion or cultural differences.